Faculty

Dr. Sanjiv Layek


Professor
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Educational Qualification:

Ph.D, MBA, B.Sc (H)

Experience:

Academic : 10 | Industry : 9 | Research : 2

Areas of Interest:

Marketing

Brief Profile:

I am Ph.D., M.Phil and MBA in Marketing with a background of Science. After working at senior positions in the corporate sector in leading organization for about 9 years, I joined the academic world in 2006. Since than I have been actively involved in teaching, research, consultancy and projects in the field of Marketing. My further areas of specialization are Consumer Behaviour, Retail Management and Sales & Distribution Management. I have also organized and attended many national & International level seminars / workshops. I have contributed articles, research papers in various leading journals. I am also contributing in Institute’s Ranking and Award process. I am having competency in SPSS, SAP applications. I was awarded by Yenepoya University, Managalore for Panel Member and Parle Sales and Services Ltd. (a division of Parle Agro Ltd.) for outstanding performance. Presently, I am also working as Editor of IAMR Journal of Management& Entrepreneurship and writing a book on “Insurance

Research publications in National Journal:

5

Research publications in International Journal:

1

Paper presented in National Conferences:

15

Paper presented in International Conferences:

5

Workshops Attended:
  • SAP-ERP Overview JKT, Gurgaon
  • Supply Chain Management NMA, Noida
  • Emerging Trends in Competitive Marketing through Blue Ocean Strategies IMS, Noida
  • Supply Chain Management- Emerging Trends MAIT, Ghaziabad
  • Management Pedagogy and SPSS IME, Ghaziabad
  • Tax Planning and Investment Planning by "Tax Guru"ShriSubhasLakhotia IAMR, Ghaziabad
  • Financial Education SEBI
  • Business School Summit on Soft Skills, Galgotia Business School, Greater Noida& University of Malta
FDP Attended:
  • Research Advances in Research Methodology and Data Analytical Tools AIMA, New Delhi
  • Entrepreneurship Development Programme SBI -EDC
  • Management Pedagogy and SPSS IME, Ghaziabad
  • Tax Planning and Investment Planning by "Tax Guru"ShriSubhasLakhotia IAMR, Ghaziabad
  • Financial Education SEBI
  • Business School Summit on Soft Skills, Galgotia Business School, Greater Noida& University of Malta

Alumni Speak

  • I would like to thank the Training & Placement Cell of IAMR, who gave me an opportunity to participate in interviews of MRF. I am very appreciative of the IAMR family who gave me an excellent academic curriculum.
    Ashwani Kumar
    MRF Ltd.

  • I am more than happy to have joined IAMR which made me believe in myself and challenge the unknown which are responsible for my holistic development.
    Subhadip Chakraborty
    Sr. Manager (Marketing), Jaypee Group

  • I would like to take this opportunity to say special thanks to all the members of IAMR. I need never look back because the IAMR experience is still with me, guiding my way ahead.All the best for the current batch student.
    Bhanu Pratap
    Assistant Manager (Allahabad Bank)

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